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The 18th Annual 12's Day of Giving...'Tis the Season!
Publix, River Region Team to Support MAFB Mission
Publix Super Markets Charities and Publix Super Markets recently announced a $150,000 Grant Award to support the purchase of refrigerated trailers and heavy equipment designed to increase our capacity to rescue and deliver fresh, nutritious produce and proteins to Alabamians in need.
“Publix is a strong and consistent supporter of our mission,” said Richard A. Deem, MAFB’s Chief Executive Officer shortly after taking a photo with River Region Store Managers and Publix District Manager Ken Wilson. “They obviously have a sincere commitment to fighting hunger, but they’re also committed to getting the greatest impact from everything from grants to donated support.”
MAFB’s good fortune did not stop with the awarding of the grant. Shortly after the check presentation was completed MAFB warehouse staff unloaded 680 cases of selected and sorted non-perishable food items – the proceeds from Publix Super Market’s annual Hunger Action Month, at-the-register fund drive “Food For Sharing”. Food for Sharing provides an opportunity for our customers to help alleviate hunger in our communities, by taking advantage of three predesigned donation options available at checkout. Once a donation option is selected, the cashier scans a key card, and the amount is added to the customer’s total order.
The 18th Annual 12’s Day of Giving will be held in the parking lot of the Walmart on Atlanta Highway, December 7th from 5AM – 7PM.
12’s Day of Giving calls on everyone throughout the River Region to support three holiday-giving efforts; Christmas Clearinghouse - HandsOn River Region; U.S. Marines’ Toys for Tots and the Montgomery Area Food Bank.
WSFA12 works with long-time event partner Dixie Electric Cooperative who provide the backbone of the logistical support via their staff, donation premiums (giveaways) and the all-important HEATERS!
Walmart has also been the long-term host for this drive, which features all-day live remotes on WSFA12 to encourage regional support the efforts to improve the holiday season for our neighbors in need.